2403 Group
Building commercially sustainable rights holders across sport, music, art & culture.
We help clubs, leagues, federations, event owners, festivals and cultural institutions earn more and spend less. The right sponsors, bigger crowds, new revenue that lasts. With a clear plan and tangible proof points for every partner.
1 in every 5 enquiries this month wins a complimentary commercial assessment.
Next draw end of the monthTermsMost rights holders sell less inventory than they own and spend more than they need to. We fix the cost base and deliver 2x or better on revenue.
Source: 2403 Group performance data, rights holders outside the top tier.
What changes when we work together.
The same property, the same rights, run a different way. From about 40% of inventory sold and activated to more than 80%.
Everything a property needs to grow.
Specialists who work inside your organisation, under your name, held to agreed targets. Tap a service for the detail.
All servicesSponsor Outreach
Right brands, right price, deals to signature.
We find the brands ready to back sport in your market. We price your rights on evidence and write a case for each one. Then we make the introductions, support every deal to signature and set up the renewal from day one.
- A ranked list of target brands, each with a reason to invest now
- Priced packages and pitches written for each brand
- Warm introductions and deal support to signature
- Weekly pipeline reviews on live dashboards in Swoop OS™
Commercial Spend Reviews
Every right valued, every leak found, a route to 2x.
A full review of what you earn and what you spend. We show you which rights are under-priced or unsold, which partners are under-served and where money leaks. Then we map the route to doubling your sponsorship revenue.
- Every right and asset valued against the market
- Unsold inventory and new categories you can sell
- Spend that is not earning its keep
- A costed plan with targets, owners and dates
Tactical Analysis
Every match coded, every clip tagged, reports coaches use.
Send us the footage and our analysts code every match. Your coaches get the team report, every clip and the playlists to present, with opposition reports ready before the next game. In English and Thai.
- Team reports on build-up, chances, duels, transitions, defending and set pieces
- Squad and player dashboards with per-90 comparisons
- Clip search, playlists and presentations for the squad
- Opposition reports before every match
CRM and Content
One fan view, weekly content, partners built in.
We join your ticketing, membership, retail and digital data into one view of every fan. Alongside it, our content team produces highlights, stories and multilingual edits every week, with your partners built in.
- One fan view across ticketing, retail and digital
- Fan groups and dashboards that show partners who they reach
- Highlights, stories and multilingual edits every week
- Sponsored series, with tangible proof points for every partner
Digital Activations
New games, new inventory, live in weeks.
Predictors, fan votes, quizzes, fantasy leagues and collectibles. They give partners something to activate against and give you new inventory to sell. Designed with your fans, launched in weeks and measured from the first day.
- Predictors, fan votes, quizzes and fantasy leagues
- A partner slot designed into every activation
- Launch in your app, on social and on the big screen
- An ROI report for every activation
Events Activation
Planned properly, run on the day, measured afterwards.
We plan and run the moments around the match: fan zones, watch parties, hospitality, half-time shows, trophy tours and partner launches. Every event has partner inventory designed in. We staff it on the day and measure it afterwards.
- Event concepts with partner inventory designed in
- Run of show, suppliers and delivery on the day
- Fan zones, watch parties, hospitality and launches
- Attendance, dwell time and leads, reported to every partner
Crowd Growth and Fan Engagement
More fans, fuller stands, more reasons to come back.
We find the fans you are missing and give them a reason to turn up. Ticket and membership campaigns, community programmes, away-day travel, loyalty schemes and matchday games that keep fans engaged from kick-off to full time.
- Audience research and a crowd growth plan by fan group
- Ticket and membership campaigns on social, WhatsApp, SMS and email
- Community, away-day and loyalty programmes
- Attendance and engagement dashboards, match by match
Scouting, Recruitment and Player Pathways
Right players, right price, an academy that earns.
Scouting reports from our network. Shortlists built on data and squad fit. Quota and wage planning against your league’s rules. We also help you turn your academy into a revenue line: international programmes, analysis packages that help players get placed and a share of placement fees, all checked against the rules.
- Live and video scouting reports with data-led shortlists
- Local and overseas quota planning against your league’s rules
- Academy programmes and player pathways that earn fees
- Transfer and contract support, through licensed agents where the rules require it
Strategy and Cost Base
A plan on a page, a leaner cost base, partners in kind.
Independent advice and hands-on delivery for clubs, leagues, federations and event owners. You get a commercial plan on a page, a line-by-line review of what you spend and partners who cover more of it in kind. We also get you ready for major events, with people who helped deliver a men’s football world cup.
- A plan on a page, with targets, owners and dates
- A line-by-line cost base review, with simple monthly controls
- Kit, housing, travel and vehicle partners that cut costs in kind
- Commercial, fan and partner planning for finals and tournaments
Partner logos in these pictures are illustrative.
New inventory, live in weeks.
Fan products your supporters use every week and partners pay to put their name on. Swipe through a few we build.
Score predictor
Call the score, win the shirt, a partner on every prediction.
Player of the match
Fans vote live, the stadium sees it, your partner’s name on the award.
Goal of the month
The best goal, the stats behind it, powered by a partner.
Members club
A free card, points every match, a fan database you own.
Kit design competition
Fans design it, fans vote on it, a retail partner sells it.
Matchday quiz
Five questions, a leaderboard, a prize to play for.
Fantasy league
A weekly habit, a league to win, a season-long partner slot.
Online store drops
Limited heritage shirts, shipped worldwide, paid by card or wallet.
Partner portal
Reach, clicks, leads: reported to every partner, every month.
The workbench behind the work.
Swoop OS™ is where our team and yours run everything: sponsors, fans, content, performance and the numbers your board cares about. Run it yourself or with us inside it.
Twelve modules on one shared base. Tap one.
IQ
Intelligence and valuation for every right you own.
- Values every asset and package against market comparables, not last year’s deal
- Maps the brands most likely to buy, with the reasons behind each score
- Tracks what sold, at what price, so the next valuation is sharper
Who uses it: Commercial leads, owners and boards
Outreach
From a rights package to a signed partner.
- Ranks target brands by fit, conversion potential and value range
- Finds the decision makers and drafts the approach in your brand
- Runs email and opt-in WhatsApp sequences, with a person approving every send
Who uses it: Sponsorship managers and sales teams
Activate
Partner delivery, proof and return.
- Every deliverable tracked to the day, with evidence attached as it happens
- A live page per partner: reach, clicks, leads and what comes next
- Monthly reports written for the partner, not for the file
Who uses it: Partnership managers and sponsors
Seat
One record for every fan.
- Tickets, memberships, store and app sign-ups joined into one consented record
- Segments that update themselves: lapsed members, families, away-day regulars
- Campaigns on the channel each fan actually uses
Who uses it: Ticketing, membership and CRM teams
Content Studio
Shoot once, publish everywhere.
- Plans the week: YouTube episodes, podcasts, behind-the-scenes reels and social stories, around fixtures, releases and shows
- Cuts one shoot into every format and captions it in Thai, English and Arabic
- Schedules to every channel, with a partner in every piece and the proof captured automatically
Who uses it: Content and social teams
NewsRoom
Signals, not noise.
- News and social about your brands, rivals and markets in one feed
- Ranking that learns what each person acts on
- A target brand’s announcement becomes an outreach trigger
Who uses it: Commercial and communications teams
Lab
Fan products live in weeks.
- Predictors, votes, quizzes, memberships and fantasy leagues from one kit
- Each one built with a partner slot and a fan-data capture designed in
- Launch, measure, improve: a month of results before you scale
Who uses it: Digital and partnerships teams
Command Centre
Certified KPIs, cash and budgets.
- One set of numbers the board, the sponsors and the auditors all see
- Cost base line by line, with partners covering more of it in kind
- Morning brief and evening wrap for every role
Who uses it: Owners, CEOs and finance
Desk
Licensing, registration and compliance.
- Player, staff and partner records with the documents attached
- Deadlines, renewals and approvals that chase themselves
- An audit trail for every change
Who uses it: Club secretaries and operations
Bookings
Holds, offers and venue hire.
- Hospitality, pitch and room hire in one calendar
- Quotes, holds and confirmations without the email chains
- Revenue that used to leak through a shared inbox
Who uses it: Venue, hospitality and events teams
Academy
Skills and certificates for your staff.
- Short courses on sponsorship, content and data, in your language
- Certification paths for the roles you are hiring into
- Live sessions and recorded lectures in the same workspace
Who uses it: Everyone, from interns to the board
Performance Analytics
Analysis, recruitment and the team week.
- Every match coded by our analysts, with a report coaches use
- A clip behind every dot, straight to the coaches and the fan match centre
- Recruitment and academy data on the same engine, for football, basketball and cricket
Who uses it: Coaches, analysts and sporting directors
Brands and rights holders our team has delivered for.
Sponsors first, then the sport, music and professional services organisations our people have worked with and for. Tap a logo to see it in place.
Illustrative purposes. All actual activations have been anonymised to protect the commercial interests of the parties involved.
How we work, sector by sector.
One method: find the inventory, price it on evidence, sell it, prove it. Here is what that means in sport, in music and live events, and in art and culture. Swipe through the steps, or tap a sector for the detail.
Sport
Clubs, leagues, federations and event owners. Where we started and where most of our work is.
- 01Value the rightsEvery asset on the shirt, in the stadium and online, priced against market comparables rather than last year’s deal.
- 02Sell on evidenceTarget brands ranked by fit, pitched with audience data and working prototypes, and supported to signature.
- 03Grow the crowdOne fan record, weekly highlights in every language your fans speak, and fan games with a partner designed in.
- 04Win on the pitchEvery match coded and every clip tagged, recruitment on data and an academy that earns.
- 05Prove and renewA live page and a monthly report for every partner, with renewal talks that start early.
Music and live events
Festivals, tours and venues. A tour is a season and a venue is a stadium: the rights are the same.
- 01Map the inventoryNaming, presenting partners, hospitality, stage, screen and digital, mapped across the tour or the season.
- 02Price it on the audienceTicketing, streaming and social data turned into packages at three tiers, so every brand has a way in.
- 03Activate with the crowdPre-sale access, drops, fan votes on the setlist and collectibles, each with a partner built in.
- 04Report every showReach, dwell time, leads and sales reported show by show, and renewals agreed before the next tour is announced.
Art and culture
Museums, studios, cultural seasons and the creative teams around them.
- 01Find the rights you rarely sellSeasons, spaces, memberships, programmes and audiences with time and loyalty.
- 02Match partners that fitBrands chosen for the institution’s values, structured so the work is never compromised.
- 03Build membership and givingOne supporter record, tiers that reward, and digital access that reaches beyond the building.
- 04Show the impactAttendance, engagement and reach reported to partners, boards and funders in a form they recognise.
Notes from the field and the boardroom.
Practical pieces from our team on sponsorship, fans, content and performance. Swipe through, or visit the Reading Room.
Visit the Reading RoomOur approach has been refined with the world’s leading rights holders.
2403 Group is named after my son’s birthday. I’m loving every moment of watching both him and the business grow.
We have delivered millions in value growth by following a simple, structured approach:
- 01What would make an audience engage
- 02Prototype quickly
- 03Put the prototype in front of prospective sponsors
- 04Convert
We bring sponsorship sales, outreach, digital, performance analysis and data under one roof. I can’t wait to work with you.
Your analyst and your sponsorship manager should be best mates
The most valuable data at most clubs never makes it from the video room to the commercial office. Here is why that matters and how to fix it.
Read
Stop pricing your sponsorship off last year’s deal
Last year’s price is a guess that got signed. Here is how to put a value on your rights that you can defend in the room.
ReadYou own more inventory than you think
Most rights holders sell the shirt, the boards and a box. Here are the assets hiding in plain sight and how to package them.
ReadOne goal, five assets: building content partners want to fund
A single moment on the pitch can feed a week of content and a partner’s campaign. It just needs a plan before the whistle.
ReadFan games that earn their keep
Predictors, votes and fantasy leagues can be brilliant inventory. They can also be an expensive app feature nobody opens. The difference is in the design.
ReadFilling the stadium when you’re not top of the league
Winning helps. But crowds grow when coming to the match is easy, social and part of people’s week. Here is where to focus.
ReadWhat a good post-match report looks like
Coaches do not need 60 slides. They need the few things that will change Monday’s training, delivered while the match is still fresh.
ReadLet the agents prepare. Keep people in charge.
AI can take hours of grind off a small team. The trick is knowing what to hand over and what never to.
Read
Renewals start on day one
The renewal conversation is won or lost long before the contract ends. Here is how to make it an easy yes.
ReadThree regions, three playbooks
The Middle East, Africa and South East Asia are where sport’s business is growing fastest. They are also very different. Here is what we have learned.
ReadLet’s build something that lasts.
Tell us where you want to grow. Message us on WhatsApp or book a 30-minute call. It’s the quickest way to find out if we’re the right fit. It also enters you into this month’s 1 in 5 draw.