Projects /
Music
Where AI should start in a music business
How a UK music publisher went from knowing AI could help to a clear roadmap, starting with a masterclass for the team and ending with priorities ranked by cost saved.
Client
Confidential
Sector
Music
Services
Mastering AI Masterclass, Transformation
Delivered
AI masterclass, use-case roadmap, priority shortlist
The outcome
1
roadmap leadership backs
Leadership now backs an AI roadmap that starts with the tasks costing the most time.
Ranked
use cases by cost saved
Use cases are ranked by cost saved and ease of delivery, so early projects pay back first.
Clear
asks for vendors
The team knows what to ask vendors for and what to build in-house.
The Challenge
The team knew AI could help, but not where to start. Publishing runs on detailed, repeated work, from registrations and metadata to royalty and licensing queries. Every vendor had a demo and none of them started from the publisher’s own workload. Without a shared understanding across the team, every idea was either dismissed or overhyped.
WHY IT MATTERS: INDUSTRY DATA
2
hrs
Saved each week
Per generative AI user
74
%
Yet to see AI value
Of companies
36
%
Feel trained in AI
Of employees
What we did
1
Got the team up to speed
A hands-on Mastering AI masterclass had the team build real workflows on their own tasks, so everyone saw what AI does well and where it needs checking.
2
Mapped the work
We listed the team’s repeat tasks, how long each one takes and what goes wrong, then scored where AI could help most.
3
Built the roadmap
We ranked the use cases by operating cost saved and ease of delivery, so the first projects pay back before the bigger ones start.
We knew AI could help but not where to start. A masterclass got the team up to speed, then a clear roadmap showed where AI could cut our operating costs first.
General Manager, UK based Music Publisher
What happened next
The publisher now has a roadmap its leadership backs, starting with the tasks that cost the most time. The team knows what to ask of vendors and what to build themselves.
