Projects /
Sport
Putting AI to work across the Olympic Movement
How the IOC’s Olympic AI Agenda set out where AI should help sport and how AI monitoring protected athletes at Paris 2024 by analysing 2.4 million posts.
Client
IOC
Sector
Sport
Services
AI strategy, governance, Transformation
Delivered
AI strategy, governance principles, operating model
The outcome
5
focus areas for AI
The Agenda names where AI should help, from safe sport to Games operations.
8
governance principles
Eight principles and three IOC roles set out how AI should be used responsibly.
35+
languages monitored
At Paris 2024, AI monitoring flagged abuse aimed at athletes and officials on social media.
The Challenge
AI was arriving in sport whether governing bodies planned for it or not: in judging, talent spotting, broadcasting and social media. Without a shared approach, every federation would write its own rules and the risks, from bias to athletes’ safety online, would be handled unevenly.
WHY IT MATTERS: INDUSTRY DATA
$
40
m
AI plan to 2028
Four-year investment model
2
m
Posts analysed
Paris 2024 abuse monitoring
5
Focus areas
In the Olympic AI Agenda
What we did
1
Set the focus
The Agenda names five areas where AI should help: athletes and safe sport, equal access, Games operations, engagement with people and efficiency across sport.
2
Wrote the rules
Eight governance principles and three IOC roles, as pioneer, catalyst and guardian, set out how AI should be used responsibly.
3
Tested it at the Games
At Paris 2024, AI monitoring scanned social media in more than 35 languages to flag abuse aimed at athletes and officials.
What happened next
The IOC’s report covering Paris 2024 and Milano Cortina 2026 cites 4.3 million posts reviewed. At Milano Cortina alone, monitoring covered more than 6,000 accounts in 56 languages.
