You own more inventory than you think

By the 2403 Group team, October 2026

When we sit down with a new rights holder, we ask for their inventory list. It is usually short: shirt, sleeve, training kit, LED, a few boards, hospitality. Then we go and watch a matchday, scroll their social channels and open their app. The real list is usually three times longer.

Seven places to look

• Moments: goal of the month, player of the match, the best save, the fastest sprint
• Content series: the pre-match show, the dressing-room vlog, the away-day diary
• Fan games: predictors, polls, quizzes and fantasy leagues in your app
• Matchday experiences: fan zones, watch parties, the half-time challenge
• Community: school visits, women’s and girls’ football, walking football
• Data: audience insight a brand cannot get anywhere else, shared properly and with consent
• Regional rights: the same category sold separately in different markets

Sub-categories open the door to more brands

You only have one official bank. But you can have an official payments partner, an official savings partner for young fans and an official partner in a neighbouring market. Split categories sensibly and more brands can say yes. Less of your revenue rests on one or two big names.

Package it so it is easy to buy

A brand manager has a budget and an objective. Show them a package built around that objective, with assets that work together. The decision gets much easier than picking items off a list.

One rule we hold ourselves to: never sell something you cannot deliver well. New inventory only works if it turns up on time, looks great and comes with proof.