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Performance, 4 min read

What a good post-match report looks like

Coaches do not need 60 slides. They need the few things that will change Monday’s training, delivered while the match is still fresh.

By the 2403 Group team, October 2026

We have seen post-match reports with 60 slides and reports on the back of a napkin. Neither is quite right. A good report answers the questions the coach will actually ask, quickly, with the clips to back it up.

Speed matters more than you think

A report that arrives late is a history lesson. A report that arrives before the next session is a training plan: the match is still in the players’ heads and the coach can shape the week around it.

The sections that earn their place

  • Build-up: how you moved the ball and where it broke down
  • Chances: where they came from, for and against, with quality not just quantity
  • Duels and transitions: what happened in the moments after the ball changed hands
  • Set pieces: every one, both ends, because they decide tight matches
  • Individual notes: short, specific and linked to clips

Every number needs a clip

Players believe what they can see. If the report says the team lost the ball too often in midfield, show the six moments. A searchable clip library turns a report into a coaching tool.

Then share the good bits

Once the coaching staff are happy, some of those stats and clips make brilliant fan content. With the right permissions, the analysis room becomes one of the best content sources at the club.

If a number does not change what happens on Monday, it does not need to be in the report.
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