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MASTERCLASSES
Content That Sells
Plan content your audience shares and partners want to put money behind and leave with a clear content calendar
Content that sells
Engaging content, happy sponsors
Best for:
marketing and content teams who want content that drives revenue
What you get
Audience insight
What your fans share, watch and come back for
Formats that work
The series, short-form and creator formats that grow audiences
Partner integration
Building partners into content naturally, so fans don't switch off
Content calendar
A practical content calendar your team can deliver every week
Sponsor-ready series
A content series ready to pitch to partners straight away
Engaging content, happy sponsors
Best for:
marketing and content teams who want content that drives revenue
What you get
Audience insight
What your fans share, watch and come back for
Formats that work
The series, short-form and creator formats that grow audiences
Partner integration
Building partners into content naturally, so fans don't switch off
Content calendar
A practical content calendar your team can deliver every week
Sponsor-ready series
A content series ready to pitch to partners straight away
Engaging content, happy sponsors
Best for:
marketing and content teams who want content that drives revenue
What you get
Audience insight
What your fans share, watch and come back for
Formats that work
The series, short-form and creator formats that grow audiences
Partner integration
Building partners into content naturally, so fans don't switch off
Content calendar
A practical content calendar your team can deliver every week
Sponsor-ready series
A content series ready to pitch to partners straight away
FREQUENT QUESTIONS
Questions we get asked
How we work, what things cost and what you walk away with.
All
10
Getting started
3
What You get
3
Systems & Data
2
Commercials
2
What is Content That Sells?
Who should attend?
How long is it and where does it take place?
What do we leave with?
What does the day cover?
Can we see an example first?
What do you need from us beforehand?
Is our information kept confidential?
How much does it cost?
Do we have to work with you afterwards?
All
10
Getting started
3
What You get
3
Systems & Data
2
Commercials
2
What is Content That Sells?
Who should attend?
How long is it and where does it take place?
What do we leave with?
What does the day cover?
Can we see an example first?
What do you need from us beforehand?
Is our information kept confidential?
How much does it cost?
Do we have to work with you afterwards?
Still have a question? Tell us what you want to grow and we'll tell you honestly if this is the right fit.
Still have a question? Tell us what you want to grow and we'll tell you honestly if this is the right fit.
Projects
Data & Insights
2
min read
One clean view of every ticket buyer
Sponsorship
2
min read
A fresh start on sponsorship sales
Sponsorship
2
min read
Pricing every package with confidence
Activation
2
min read
More brands, not just bigger ones
AI
2
min read
Where AI should start in a music business
Innovation
2
min read
A digital factory that gets ideas to fans
Sponsorship
2
min read
Selling out a World Cup
Sponsorship
2
min read
Bringing brands into the FIFAe World Cup
Activation
2
min read
Moving COP28 with 370 electrified vehicles
Sponsorship
2
min read
Building the world's leading tourism club
Activation
2
min read
1.86 million visits to one fan festival
Fans & Content
2
min read
Football gaming after a 30-year licence
Data & Insights
2
min read
One language for football’s match data
Data & Insights
2
min read
Offside calls in seconds, not minutes
Innovation
2
min read
From idea to tournament trial in 24 months
Innovation
2
min read
The region’s first sports tech accelerator
Innovation
2
min read
Startups tested in front of a Grand Slam crowd
AI
2
min read
Putting AI to work across the Olympic Movement
Sponsorship
2
min read
Selling a festival stage by stage
Fans & Content
2
min read
One tour, a year of content
Data & Insights
2
min read
Knowing who is in the room
Activation
2
min read
A brand partnership fans actually played
Innovation
2
min read
A festival lab for the next edition
Data & Insights
2
min read
Proving partner value in the arts
Fans & Content
2
min read
A collection people want to share
Activation
2
min read
A cultural quarter partners can use all year
Sponsorship
2
min read
Selling a season, not a show
Innovation
2
min read
Testing digital ideas with gallery visitors
Projects
Data & Insights
2
min read
One clean view of every ticket buyer
Sponsorship
2
min read
A fresh start on sponsorship sales
Sponsorship
2
min read
Pricing every package with confidence
Activation
2
min read
More brands, not just bigger ones
AI
2
min read
Where AI should start in a music business
Innovation
2
min read
A digital factory that gets ideas to fans
Sponsorship
2
min read
Selling out a World Cup
Sponsorship
2
min read
Bringing brands into the FIFAe World Cup
Activation
2
min read
Moving COP28 with 370 electrified vehicles
Sponsorship
2
min read
Building the world's leading tourism club
Activation
2
min read
1.86 million visits to one fan festival
Fans & Content
2
min read
Football gaming after a 30-year licence
Data & Insights
2
min read
One language for football’s match data
Data & Insights
2
min read
Offside calls in seconds, not minutes
Innovation
2
min read
From idea to tournament trial in 24 months
Innovation
2
min read
The region’s first sports tech accelerator
Innovation
2
min read
Startups tested in front of a Grand Slam crowd
AI
2
min read
Putting AI to work across the Olympic Movement
Sponsorship
2
min read
Selling a festival stage by stage
Fans & Content
2
min read
One tour, a year of content
Data & Insights
2
min read
Knowing who is in the room
Activation
2
min read
A brand partnership fans actually played
Innovation
2
min read
A festival lab for the next edition
Data & Insights
2
min read
Proving partner value in the arts
Fans & Content
2
min read
A collection people want to share
Activation
2
min read
A cultural quarter partners can use all year
Sponsorship
2
min read
Selling a season, not a show
Innovation
2
min read
Testing digital ideas with gallery visitors
Projects
Data & Insights
2
min read
One clean view of every ticket buyer
Sponsorship
2
min read
A fresh start on sponsorship sales
Sponsorship
2
min read
Pricing every package with confidence
Activation
2
min read
More brands, not just bigger ones
AI
2
min read
Where AI should start in a music business
Innovation
2
min read
A digital factory that gets ideas to fans
Sponsorship
2
min read
Selling out a World Cup
Sponsorship
2
min read
Bringing brands into the FIFAe World Cup
Activation
2
min read
Moving COP28 with 370 electrified vehicles
Sponsorship
2
min read
Building the world's leading tourism club
Activation
2
min read
1.86 million visits to one fan festival
Fans & Content
2
min read
Football gaming after a 30-year licence
Data & Insights
2
min read
One language for football’s match data
Data & Insights
2
min read
Offside calls in seconds, not minutes
Innovation
2
min read
From idea to tournament trial in 24 months
Innovation
2
min read
The region’s first sports tech accelerator
Innovation
2
min read
Startups tested in front of a Grand Slam crowd
AI
2
min read
Putting AI to work across the Olympic Movement
Sponsorship
2
min read
Selling a festival stage by stage
Fans & Content
2
min read
One tour, a year of content
Data & Insights
2
min read
Knowing who is in the room
Activation
2
min read
A brand partnership fans actually played
Innovation
2
min read
A festival lab for the next edition
Data & Insights
2
min read
Proving partner value in the arts
Fans & Content
2
min read
A collection people want to share
Activation
2
min read
A cultural quarter partners can use all year
Sponsorship
2
min read
Selling a season, not a show
Innovation
2
min read
Testing digital ideas with gallery visitors
Find Sponsors, Engage Fans, Grow Revenue
© 2026 2403 Group. All rights reserved.
Find Sponsors, Engage Fans, Grow Revenue
© 2026 2403 Group. All rights reserved.
Find Sponsors, Engage Fans, Grow Revenue
© 2026 2403 Group. All rights reserved.